Your privacy and security are our top priorities.
Effective Date: 3 November 2025 | Last Updated: 2 September 2026
RethinkLit Pty Ltd (ABN 68 692 220 849) ("RethinkLit", "we", "us", or "our") is committed to protecting your privacy and ensuring your personal information is handled responsibly.
This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our educational platform ("Services"). Our Services are intended for users located in Australia, and we comply with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth) and other applicable Australian data protection laws.
We collect only the information necessary to deliver and improve our educational services.
We use your information to:
We do not sell or use personal data for advertising or profiling.
Some features use artificial intelligence or machine learning. Our read-aloud feature sends short pieces of on-screen text to Google Cloud Text-to-Speech to generate audio. Handwriting recognition uses our own model, which runs on our own secure servers located in Australia (Sydney), to provide writing feedback. Letter images are processed only to recognise the letter written and are used solely for educational analysis, not for biometric identification. Our handwriting model was trained in advance on our own datasets; we do not use student or other personal information to train our AI models, we do not store student data for model training, and we do not share your information with third parties to train theirs.
Our app uses automated systems to support and personalise a child's learning. For example, it automatically assesses a child's responses and progress and, based on that, adjusts the learning content, activities, difficulty level or recommendations shown to the child. These processes use information such as a child's activity, responses and progress within the app. They are designed to support learning and do not produce legal or similarly significant effects on you or a child. We do not use automated decision-making to make decisions that have legal or similarly significant effects. If you would like a person to review an outcome, you can contact us through our contact page. If we ever introduce automated decision-making that could significantly affect your rights or interests, we will update this Policy to explain how those decisions are made and how you can request human review.
We take security seriously and implement industry-standard measures to protect your information:
We comply with the Notifiable Data Breaches scheme under the Privacy Act 1988 (Cth). If we become aware of a data breach that is likely to result in serious harm to any individual whose personal information we hold, we will assess the breach, take steps to contain and remedy it, and notify affected individuals and the Office of the Australian Information Commissioner as required by law.
From time to time, our authorised personnel may access user accounts and associated data only as reasonably necessary to operate and support the platform, including to:
Such access is limited to what is reasonably necessary for the purpose, restricted to authorised staff on a need-to-know basis, and subject to our internal access controls and confidentiality obligations.
We do not sell personal data. Information is shared only when necessary to deliver our services or when legally required:
When a student is added or migrated to a school account, their existing profile and learning history may be connected to that school. This can include learning activity, progress, assessment results, handwriting responses, achievements and previous session information.
Active staff members of the school can view the school roster, including student names, classes, year levels and recent activity. Active staff members can also view school-wide reports, which may identify students requiring additional support and include information such as skill gaps, accuracy and recent learning activity.
School coordinators can access detailed records for students connected to the school. Teachers can access detailed records for students they manage or who are assigned to their classes. School coordinators can view an activity log containing school administration actions and certain authorised access to student records.
Access changes when a staff member’s role, class assignment or school membership changes. Schools are responsible for ensuring that only authorised staff are invited to or retained in the school account.
Your personal information is primarily stored and processed in Australia. Our database runs on Google Cloud infrastructure located in Australia, and our application is hosted in Vercel's Australian (Sydney) region. However, some of our trusted service providers may process limited information overseas. In particular, payments are handled by Stripe, transactional and contact emails are delivered through Resend, and we use an error-monitoring and performance service (currently Sentry) to keep the platform reliable and secure; these providers may process payment-related, contact, or technical and diagnostic data in the United States and other countries. Product analytics for our public marketing and sign-up pages is handled by PostHog, which stores that information on servers in the European Union. Where we disclose information to overseas recipients, we take reasonable steps to ensure they handle it in a manner consistent with the Australian Privacy Principles.
You have the right to:
Parents, guardians and other authorised representatives may request access to, correction of, export of or deletion of a student's personal information. A school may make a request for students it is authorised to manage. We verify the requester's identity and authority before acting on a request. Some individual self-service options are available within RethinkLit. Schools can submit broader school or student requests through our contact page. We generally respond within 30 calendar days and provide access in a reasonable and practicable format.
We may need to withhold or redact information where providing it would unreasonably affect another person's privacy or where another lawful exception applies. If we cannot fulfil a request, we will explain the reason and available complaint options.
Where our collection and use of a child’s information relies on your consent, you can withdraw that consent at any time. A parent or guardian can withdraw consent by permanently deleting the child’s profile where that self-service option is available, or by contacting us through our contact page. An authorised teacher or school representative can request withdrawal on a student’s behalf by contacting us. Removing a student from a roster is not the same as requesting permanent deletion. Withdrawing consent does not affect the lawfulness of anything we did before you withdrew it.
When consent is withdrawn we stop collecting new information for that child and, on deletion, erase their profile and associated learning data (including handwriting responses) as described in the “Data Retention” section below. Because a RethinkLit account exists to deliver these activities to a child, withdrawing consent for the child’s data generally means the associated profile or account can no longer be used. We keep a record that consent was given and later withdrawn as part of our compliance records.
If you believe we have mishandled your personal information, please contact us first through our contact page (selecting "Privacy" as your reason) so we can investigate and respond. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
We are committed to protecting children's privacy.
Our app is designed to support children's literacy and is intended for children from kindergarten to year 2 (generally aged 5 to 8). The Australian Privacy Principles require us to consider a child's capacity to consent. Given the age of the children who use our app, we do not rely on a child to consent for themselves. An account is always created and managed by a parent, guardian, teacher or school, who provides any consent required on the child's behalf, and we verify that consent before an account is activated. We do not use children's personal information for targeted advertising.
The Office of the Australian Information Commissioner is developing a Children's Online Privacy Code. We will review and update this Privacy Policy to reflect that Code once it takes effect.
A student's active profile and learning information is retained while the student remains active and the relevant account or school service continues. If a student is removed from a roster without a permanent-deletion request, we may retain the information for up to 30 days to allow authorised recovery or export, and then delete it. A request for permanent deletion is processed immediately where self-service deletion is available, or generally within 30 calendar days where we need to verify identity or authority.
Permanent deletion removes the child's profile and associated learning information from our live production systems, including handwriting responses, session history, progress, achievements, student access credentials and identifiable school-report entries. We recommend requesting or downloading a copy first if you wish to keep it.
When a school service ends, we provide a 30-day period in which an authorised school representative may request an export. We then delete personal information from our live production systems within a further 30 days, except for information we are required or reasonably need to retain as described below.
Named school reports and intervention snapshots are retained for up to 90 days while the service is active. A student’s direct identifiers are removed from those reports when a permanent deletion is completed. We may retain genuinely de-identified school statistics for longer where the risk of re-identification is assessed and controlled.
Consent, policy-acceptance, contractual and school-administration records may be retained for up to seven years after the relevant relationship ends. Student-record access logs are retained for up to two years, and student sign-in and security records for up to 12 months. We minimise or hash personal identifiers in retained compliance records where reasonably possible.
Routine support correspondence is retained for up to two years after resolution. Privacy requests, complaints and deletion confirmations may be retained for up to seven years. Payment and taxation records are retained for the period required by applicable law.
Residual copies of information deleted from our live systems may remain in protected backups for up to 14 weeks. Backup information is not used for ordinary business purposes and expires through the backup-retention cycle. If a backup is restored, completed deletion requests are reapplied before the restored information is returned to ordinary use.
When data is no longer required, we take steps to securely delete or de-identify it in accordance with the Australian Privacy Principles.
We use cookies and similar technologies for:
We do not use cookies for advertising, and we do not track you across other websites or services. You can manage cookie preferences in your browser settings.
On our public marketing and sign-up pages only, and never within the signed-in children's learning areas, we use PostHog, an analytics service, to understand how visitors find and move through our site. This includes page views, anonymous funnel and conversion events, and session recordings of those marketing pages with all on-screen text masked and form inputs blocked, so we do not capture what individuals type. A child's learning data is never sent to PostHog, which stores this information on servers in the European Union. We do not use it for advertising and do not track you across other websites.
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements.
If significant changes are made, we will notify users via email or an in-platform message.
If you have any questions or requests about this Privacy Policy, please get in touch through our contact page and select "Privacy" as your reason. Your message will reach our Privacy Officer.
The Privacy Officer
RethinkLit Pty Ltd
Victoria, Australia
Effective Date: 3 November 2025 | Last Updated: 2 September 2026
These Terms of Use ("Terms") govern your access to and use of the RethinkLit educational platform, services, and related content ("Services") provided by RethinkLit Pty Ltd (ABN 68 692 220 849) ("RethinkLit", "we", "us", or "our").
The Services are interactive educational software for children, provided on a subscription basis. By creating an account or using our Services, you agree to these Terms and our Privacy Policy.
If you do not agree, please do not use the Services.
When you subscribe and pay the applicable fees ("Fees"), we grant you access to the Services for the subscription period you select at checkout (monthly or annual), continuing until cancelled in accordance with these Terms (the "Subscription Term").
You are granted a limited, non-transferable licence to access and use the Services during the Subscription Term for your own personal use or, where you have signed up as a teacher or school, for use with the students in your care. You must not use the Services for any other commercial purpose.
Nothing in this clause limits or affects any right you have under the Australian Consumer Law.
You agree to use RethinkLit only for lawful, educational purposes. You must not:
We reserve the right to suspend or terminate access if these Terms are violated.
All intellectual property rights in the RethinkLit platform and its content are owned by RethinkLit Pty Ltd or our licensors. This includes:
You are granted a limited, non-exclusive, non-transferable licence to access and use the Services solely for personal or classroom educational use.
You must not, without prior written consent from RethinkLit:
All rights not expressly granted are reserved.
Some features allow users to create or upload content (e.g., handwriting samples, responses, or classroom data).
By submitting such content, you grant RethinkLit a limited licence to store, process, and display it for educational and operational purposes only.
We will never sell or publicly share student content.
You must ensure that content uploaded to RethinkLit is appropriate for a school setting and does not infringe the rights of others.
Unless otherwise indicated, all Fees are inclusive of GST (if any). Where GST applies to a supply we make to you, the displayed Fees include that GST, and we will provide a tax invoice on request where one is required.
If we discover an error or inaccuracy in the Fees for your subscription, we will attempt to contact you as soon as possible. You will then have the option of continuing at the correct Fees or cancelling. If you cancel and the Fees have already been charged, the full amount will be credited back to your original payment method.
Payments are processed by Stripe, whose terms, conditions, and privacy policy (available at stripe.com/au/legal) apply in addition to these Terms. To the maximum extent permitted by law, we are not liable for the security or performance of the payment provider. We may correct, or instruct our payment provider to correct, any errors in collecting your payment.
We may provide promotional offers and codes offering a discount on the Services ("Voucher"). To use a Voucher, enter its code at checkout.
A Voucher may not be applied retrospectively. Vouchers are non-transferable and cannot be redeemed for cash or credit. Additional terms may apply and, where they do, will be set out on the Voucher.
You may cancel at any time through your account settings. If you are on a monthly subscription, cancel before your next billing date and your access continues until the end of the period you have paid for.
If you choose an annual subscription, you commit to and are responsible for the Fees for the full 12-month term. If you cancel during that term, your access continues until the end of the 12-month period you have paid for, and we do not refund the balance for a change of mind.
If we offer a free trial (currently 7 days), you may cancel during the trial through your account settings before it ends. If you do not, your paid subscription begins automatically and we charge your nominated payment method at the plan price you selected. This does not apply to a school trial, which is covered by the School Accounts section below.
If you are not sure about committing for a full year, we recommend the monthly subscription, which you can cancel at any time before your next billing date.
Once a payment has been processed for a monthly or annual period (after any free trial), that payment is not refundable and you cannot cancel that period. You may cancel to stop future renewals at any time.
Nothing in this clause limits or affects any rights you have which cannot be excluded under applicable law, including the Australian Consumer Law.
The Services are designed to support children to develop literacy skills, including handwriting, phonics, spelling, grammar, and sentence writing. The information provided is general in nature.
The Services do not take into account your personal circumstances or those of any child, or any specific learning goals, and are not intended to be professional, medical, psychological, allied health, or teaching practitioner advice of any kind, and should not be relied on as such.
Many factors affect whether a child develops literacy skills, and there is no guarantee that any particular learning outcome will be achieved within any timeframe or at all. You should obtain appropriate professional advice, including where a child has a specific learning need or condition.
Any testimonials, case studies, or examples of progress shared in connection with the Services are illustrative only and are not a promise that you, your child, or your students will achieve the same or similar results.
We aim to provide continuous access to the platform, but we do not guarantee that the Services will always be available or error-free. We may update, modify, or discontinue features from time to time to improve performance or comply with legal requirements.
You acknowledge that, from time to time, the Services may have errors or defects, may be unavailable, messages may not be delivered promptly or at all, and information provided may not always be accurate, secure, or confidential.
You are responsible for providing, and meeting the costs of, the device, software, internet, and mobile data connection you need to access the Services, and for taking your own precautions against viruses and other interference. To the maximum extent permitted by law, we are not liable for any failure or inability to access the Services caused by your equipment or connection, or for loss or damage to your devices arising in connection with use of the Services.
You are welcome to share your honest views and general information about your experience with the Services, including online or on social media, and to leave us an honest review. When you do, you agree not to reproduce or disclose the actual content or materials in the Services, and not to publish anything that is false, misleading, defamatory, or otherwise unlawful.
We may ask you to remove a publication only where it reproduces our content or materials, or is false, misleading, defamatory, or unlawful. Nothing in this clause limits or affects any right you have under the Australian Consumer Law, including your right to make honest statements about the Services.
While we use our best efforts to ensure your information and data stored as part of the Services are held securely, to the maximum extent permitted by law we will not be liable for any unauthorised use, destruction, loss, damage, or alteration of that data, including due to hacking, malware, ransomware, viruses, or other forms of interference.
To provide the Services, we may use goods or services provided by third parties (including third-party platforms) who have their own terms and policies ("Third Party Terms"). Provided we have notified you of, or given you a copy of, the Third Party Terms, you agree to those terms as they apply to your use of the Services. To the maximum extent permitted by law, we will not be liable for any loss or damage suffered by you in connection with Third Party Terms. You may reject any Third Party Terms, but if you do, we cannot provide you with the Services and you will need to cancel.
The Services may contain text, images, data, and other content provided by a third party. We accept no responsibility for, and make no representation or warranty about, the quality, suitability, accuracy, reliability, currency, or completeness of third-party content.
The Services may contain links to other websites that are not our responsibility. We have no control over their content and are not responsible for it, and inclusion of a link does not imply our approval or endorsement.
If you become aware of misuse of the Services by any person, any errors in the material, or any difficulty in accessing or using the Services, please contact us through our contact page.
To the maximum extent permitted by applicable law, all express or implied representations and warranties not expressly stated in these Terms are excluded.
Nothing in these Terms is intended to limit the operation of the Australian Consumer Law contained in the Competition and Consumer Act 2010 (Cth). Under that law, you may be entitled to certain remedies (such as a refund, replacement, or repair) if there is a failure with the goods or services provided.
To the extent permitted by law:
These exclusions do not apply to liability for fraud, personal injury, death, or loss or damage to tangible property, or to any liability that cannot be excluded under the Competition and Consumer Act 2010 (Cth). Nothing in these Terms limits rights or remedies available under the Australian Consumer Law.
You are liable for, and agree to indemnify us against, any loss, damage, cost, or expense (including reasonable legal costs) that we suffer or incur arising from or in connection with:
Your liability to indemnify us is reduced proportionally to the extent that our acts or omissions caused or contributed to the relevant loss, damage, cost, or expense. Nothing in this clause limits or affects any right you have under the Australian Consumer Law.
Before commencing court proceedings (other than a claim for urgent interlocutory relief), a party that requires resolution of a dispute arising under or in connection with these Terms must give the other party written notice containing reasonable details of the dispute.
Once notice has been given, each party must use its best efforts to resolve the dispute in good faith. If the dispute is not resolved within 14 days (or another period agreed in writing), either party may take legal proceedings.
You may stop using the Services at any time by cancelling through your account settings. Cancellation takes effect at the end of the billing period you have paid for, and you keep access until then. A school account is not cancelled this way — see the School Accounts section below.
We may end your subscription for convenience by giving you at least 10 Business Days' notice. If we do so part-way through a period you have already paid for, we will refund the portion of the Fees for the unused part of that period. We may suspend or terminate your account immediately if you breach these Terms, misuse the Services, or if we discontinue the platform.
On termination, your account will be terminated and your access to the Services ceases. If you cancel or terminate, you will not be entitled to a refund of Fees already paid for the current billing period, and your access continues until the end of that period. You must stop using any materials that are no longer licensed to you. Clauses that by their nature are intended to survive, including those relating to intellectual property, liability, and indemnity, continue to apply. Where a school is our customer, the School Accounts section governs when access ends and what happens to School Data afterwards.
We may collect personal information about you, and about any child who uses the Services through your account, in the course of providing the Services, as described in our Privacy Policy. Our Privacy Policy explains how we collect and handle personal information in accordance with our obligations under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By agreeing to these Terms, you acknowledge our Privacy Policy.
We may update these Terms from time to time, for example to reflect changes to the Services, our business, or the law.
If we make a change that materially affects your rights, we will take reasonable steps to notify you before it takes effect, such as by email or by posting a notice on the Website. A change applies from the date the updated Terms are posted (or any later date we specify) and does not apply retrospectively to a subscription period you have already paid for.
If you do not agree to a change, you may cancel your subscription. If you continue to use the Services after the change takes effect, you accept the updated Terms. Nothing in this clause limits or affects any right you have under the Australian Consumer Law.
A notice under these Terms must be in writing and in English and sent by email to the address each party most regularly uses to correspond about these Terms (which either party may update by notice to the other). Unless the sender knows, or ought reasonably to suspect, that the email was not delivered, a notice is taken to be given 24 hours after it is sent (or, if that is not a Business Day in Victoria, on the next Business Day), or when the recipient replies, whichever is earlier.
These Terms are governed by the laws of Victoria, Australia, and you submit to the exclusive jurisdiction of the courts of Victoria for any dispute relating to these Terms.
"Business Day" means a day other than a Saturday, Sunday, or public holiday in Victoria, Australia.
This section applies whenever a school, and not an individual, is our customer. That is the case when we create a school account, when an authorised representative accepts these Terms on a school’s behalf, or when a teacher account and the students connected to it are moved into a school. In this section, "School Data" means the information a school supplies to us, or that is generated through the school’s use of the Services, including student profiles, class and roster information, learning activity and school reports.
Where this section conflicts with another part of these Terms, this section prevails for school accounts.
The person who accepts these Terms on behalf of a school confirms that they are authorised to bind the school. Acceptance binds the school itself, not only the individual who accepted, and continues to bind the school if that person changes role or leaves. A school may nominate a replacement coordinator at any time by contacting us, and doing so does not require the school to accept these Terms again.
If there is any inconsistency, the following order applies, from highest to lowest: any order details or schedule we have agreed in writing with the school, including any partner arrangement recorded under the Partner Schools section below; this School Accounts section; the remainder of these Terms. Our Privacy Policy describes how we handle personal information and is a notice, not a term that overrides these Terms.
Active staff members of a school can view the school roster and school-wide reports, which include student names, classes, year levels, recent activity and indicators of students who may need additional support. That view covers the whole school: it is not limited to a teacher’s own class or, where a school has more than one site, to their own site.
Opening or changing an individual student’s detailed record is narrower. School coordinators can do so for any student connected to the school, and they also manage school structure, staff, classes and settings. A teacher can do so for students they added themselves and for students in a class they teach, including where a class is co-taught, but not for other children at the school.
We record school administration actions, and we record when a staff member opens the detailed record of a named student who is not on their own roster. A school coordinator can view this activity log.
As between the school and us, School Data belongs to the school, and we claim no ownership of it. That does not affect the privacy rights individuals hold in their own personal information, which belong to those individuals and not to the school. The Services themselves, including our content, curriculum materials and software, remain our intellectual property. We may create and use genuinely de-identified statistics about how the Services are used, provided they cannot reasonably be used to identify a student, a staff member or a school.
Where we agree a school trial, the trial runs for the period recorded in the school’s order details. No fee is payable for that period unless the order details state one, and no payment method is required. The free trial and automatic conversion arrangements described elsewhere in these Terms do not apply to a school trial: it does not convert to a paid subscription automatically, and a paid arrangement begins only if the school agrees to one in writing before the trial ends.
Ordinary access continues until the agreed end date. We may suspend access before then only where necessary to address a serious security risk, unlawful use, or a material breach of these Terms, and we will restore access where it is reasonable to do so. After a school trial or paid arrangement ends, the export period and deletion timeframes described in our Privacy Policy apply.
Taking part in a trial or subscribing to the Services does not give us any right to use a school’s name, logo, testimonial or story in our marketing. We will ask for, and record, the school’s express written approval before doing so, and a school may withdraw that approval at any time.
We sometimes agree a closer arrangement with a school — a partnership. A partnership is not a different product and does not change these Terms. It is a set of additional, agreed commitments recorded in that school’s order details, which the school accepts in the same way it accepts these Terms. The School Accounts section continues to apply to a partner school in full.
Depending on what we agree in writing, a partnership may include reduced or waived fees, additional or free licences, early access to features, providing us with feedback on the Services, participating in a case study, taking part in research or evaluation, or a referral arrangement. Each of these applies only if it is expressly recorded in the school’s order details. Nothing in this section commits either party to any of them.
Becoming a partner school does not, by itself:
Where a partnership includes research or evaluation, we use only information that has been genuinely de-identified, so that a student, staff member or school cannot reasonably be identified from it. We do not use identifiable student information for research, evaluation or a case study unless the additional consents required for that purpose have been obtained by the party responsible for obtaining them, and we have agreed that in writing first.
A school may withdraw from a case study, or from research or evaluation, at any time by telling us. Withdrawing does not affect the school’s access to the Services, and does not affect anything already lawfully published or completed before the withdrawal.
Either party may end a partnership arrangement by giving the other reasonable notice in writing. Ending it does not end the school’s access to the Services, which continues under its order details and these Terms. Where a partnership included reduced or waived fees, the fees payable after it ends are those we agree in writing at that time; we will not apply a fee for a period the school has already used on the agreed partnership terms.
If you have any questions about these Terms, please get in touch through our contact page.
RethinkLit Pty Ltd
Victoria, Australia
© 2025–2026 RethinkLit Pty Ltd (ABN 68 692 220 849). All rights reserved.
RethinkLit, its name, logo, designs, characters, illustrations, and platform content are the intellectual property of RethinkLit Pty Ltd.
No part of this platform, including its design, artwork, lessons, or source code, may be copied, reproduced, or distributed without prior written permission.
Unauthorised use is strictly prohibited and may result in legal action.