Privacy Policy & Terms of Use

Your privacy and security are our top priorities.

Effective Date: 3 November 2025 | Last Updated: 3 November 2025

Privacy Policy

RethinkLit Pty Ltd (ABN 68 692 220 849) ("RethinkLit", "we", "us", or "our") is committed to protecting your privacy and ensuring your personal information is handled responsibly.

This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our educational platform ("Services"). We comply with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth) and relevant child data protection laws.

1. Information We Collect

We collect only the information necessary to deliver and improve our educational services.

For Parents

Full name and email address
Account credentials (encrypted password)
Payment information (processed securely through Stripe – we do not store payment card data)
Subscription and billing history
Communication preferences
Usage and analytics data

For Teachers

Full name and email address
School or organisation affiliation
Account credentials (encrypted password)
Class and student management data
Usage and analytics data

For Students

First name and grade level (no last names required)
Learning progress and performance data
Handwriting samples and writing exercises (used solely for educational analysis – not biometric identification)
Quiz and assessment results
Reading and dictation session data
Badge and achievement tracking
Usage patterns and learning analytics

Additional Data Collected Automatically

Device type, browser, and operating system
IP address and general location (city/state level)
Cookies and similar technologies for authentication and analytics

2. How We Use Your Information

We use your information to:

Provide and maintain our educational services
Personalise learning experiences and track student progress
Process payments and manage subscriptions
Communicate important updates and account information
Improve our platform and develop new features
Analyse anonymised usage patterns to enhance learning outcomes
Provide customer support
Comply with legal obligations

We do not sell or use personal data for advertising or profiling.

3. Data Protection and Security

We take security seriously and implement industry-standard measures to protect your information:

Encryption of data in transit and at rest
Secure authentication and access controls
Hosting on Google Cloud Platform with data stored in Google Firestore
Geographic data replication for reliability and performance
Regular security audits and software updates
Strict internal access controls – staff access personal data only on a need-to-know basis
Data breach response plan in accordance with the Notifiable Data Breaches Scheme (Australia)

4. Data Sharing and Disclosure

We do not sell personal data. Information is shared only when necessary to deliver our services or when legally required:

With parents, regarding their children's progress
With teachers, for students in their classes
With trusted service providers who support our operations (e.g., hosting, analytics, and payment processing), all under strict confidentiality and data protection agreements
When required by law or to protect our rights, users, or safety
With your explicit consent

5. Your Rights and Choices

You have the right to:

Access and review your personal information
Correct inaccurate or outdated data
Request deletion of your account and associated data
Export your data in a portable format
Opt out of marketing communications

Parents can review, modify, or delete their child's information at any time by contacting us at rethinkedlearning@gmail.com.

6. Children's Privacy

We are committed to protecting children's privacy.

We collect student data only with verifiable parental or school consent.
Students under 13 cannot create accounts without parental approval.
Only the minimum data necessary for educational use is collected.
Parents maintain full control over their child's data and may review or delete it at any time.

7. Data Retention

We retain personal information for as long as necessary to provide our services, meet legal obligations, or support account reactivation requests.

If you close or request deletion of your account, it will be disabled, and your data will no longer be actively used.

We may retain account information in a secure, inactive state for record-keeping, compliance, or restoration purposes.

When data is no longer required, we take steps to securely delete or de-identify it in accordance with the Australian Privacy Principles.

8. Cookies and Tracking

We use cookies and similar technologies for:

Authentication and session management
Saving preferences and performance settings
Analytics to improve user experience

We do not use cookies for advertising or third-party tracking. You can manage cookie preferences in your browser settings.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements.

If significant changes are made, we will notify users via email or an in-platform message.

10. Contact Us

If you have any questions or requests about this Privacy Policy, please contact:

RethinkLit Pty Ltd

Email: rethinkedlearning@gmail.com

Victoria, Australia

Terms of Use

These Terms of Use ("Terms") govern your access to and use of the RethinkLit educational platform, services, and related content ("Services") provided by RethinkLit Pty Ltd (ABN 68 692 220 849) ("RethinkLit", "we", "us", or "our").

By creating an account or using our Services, you agree to these Terms and our Privacy Policy.

If you do not agree, please do not use the Services.

1. Eligibility and Accounts

You must be at least 18 years old to create a parent or teacher account.
Parents and teachers may create student profiles with appropriate consent.
You are responsible for maintaining the confidentiality of your login details and for all activity that occurs under your account.
You agree not to share login credentials with others or use another person's account without permission.

2. Use of the Services

You agree to use RethinkLit only for lawful, educational purposes. You must not:

Interfere with or disrupt the operation or security of the platform;
Attempt to gain unauthorised access to our systems or data;
Use the platform to transmit harmful, offensive, or unlawful content;
Copy, reproduce, modify, sell, or distribute any part of the platform without our written consent.

We reserve the right to suspend or terminate access if these Terms are violated.

3. Intellectual Property

All intellectual property rights in the RethinkLit platform and its content are owned by RethinkLit Pty Ltd or our licensors. This includes:

Software code, architecture, and algorithms;
Educational content, activities, lesson structures, and learning tools;
Brand names, trademarks, logos, avatars, characters, illustrations, and artwork;
Text, graphics, icons, animations, and user interface design.

You are granted a limited, non-exclusive, non-transferable licence to access and use the Services solely for personal or classroom educational use.

You must not, without prior written consent from RethinkLit:

Copy, reproduce, adapt, or reverse engineer any part of the platform or its source code;
Recreate or develop derivative works based on our design, product ideas, or educational materials;
Use our name, logo, or branding in a way that suggests endorsement or affiliation;
Remove, alter, or obscure copyright, trademark, or proprietary notices.

All rights not expressly granted are reserved.

4. Student and User Content

Some features allow users to create or upload content (e.g., handwriting samples, responses, or classroom data).

By submitting such content, you grant RethinkLit a limited licence to store, process, and display it for educational and operational purposes only.

We will never sell or publicly share student content.

You must ensure that content uploaded to RethinkLit is appropriate for a school setting and does not infringe the rights of others.

5. Payment and Subscriptions

For paid subscriptions:

Payments are securely processed through Stripe.
We do not store payment card details.
Subscriptions automatically renew unless cancelled before the renewal date.
Refunds are handled in accordance with Australian Consumer Law.

6. Availability and Updates

We aim to provide continuous access to the platform, but we do not guarantee that the Services will always be available or error-free.

We may update, modify, or discontinue features from time to time to improve performance or comply with legal requirements.

7. Limitation of Liability

To the extent permitted by law:

RethinkLit and its employees, contractors, and affiliates are not liable for indirect, incidental, or consequential damages arising from your use of the Services.
Our total liability for any claim arising from these Terms will not exceed the total amount you paid (if any) for access to the Services in the 12 months preceding the claim.

Nothing in these Terms limits rights or remedies available under the Australian Consumer Law.

8. Termination

You may stop using the Services at any time by closing your account.

We may suspend or terminate your account if:

You breach these Terms;
You misuse the Services; or
We discontinue the platform.

Upon termination, your right to use the Services ceases immediately.

9. Privacy

Your use of the Services is also governed by our Privacy Policy, which explains how we collect and handle personal information in compliance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

10. Governing Law

These Terms are governed by the laws of Victoria, Australia, and you agree to submit to the exclusive jurisdiction of the courts of Victoria for any dispute relating to these Terms.

11. Contact Us

If you have any questions about these Terms, please contact:

RethinkLit Pty Ltd

Email: rethinkedlearning@gmail.com

Victoria, Australia

RethinkLit, its name, logo, designs, characters, illustrations, and platform content are the intellectual property of RethinkLit Pty Ltd.

No part of this platform, including its design, artwork, lessons, or source code, may be copied, reproduced, or distributed without prior written permission.

Unauthorised use is strictly prohibited and may result in legal action.